TICKETS for a popular festival are selling well as a major new sponsor has been secured ahead of its return in 2022.
For its 30th anniversary, organizers have put together a lineup of star performers and a host of family attractions spread across the city, including fringe festival pubs.
And it is now announced that retirement home builder McCarthy Stone – which is currently building new apartments for retirees off Wheelock Street – has lent its support to the much-loved event.
Deputy City Clerk Nicola Antoney said: “We are very excited about this year’s event which is turning into something really special with a fantastic new sponsor on board.
“We are very proud to attract this high level support from a well-known company to Middlewich.
festival marketing team, and members of his task force” alt=”Winsford Guardian: Declan Fishwick (left), of McCarthy Stone, with members of Roman Court’s sales team and Stephanie Cheadle, of The Heart of Cheshire festival marketing team, and members of his task force” class=”editor-image”/>
“With so much going on – the music, the market, the boats, the fringe venues and more – the whole city and many visitors will have a wonderful event to look forward to in June.”
Headlining the main stage at Market Field on Friday will be the hugely popular The whole moon The Waterboys while indie/rock favorites Liverpool Cast were announced as the top band on Saturday, backed by The Boo Radleys, also with their own cult fan base.
A dedicated folkstage stage at Victoria Hall, Civic Way, will offer a wide variety of performers as organizers bring the festival back to its folksy roots.
Among them are Oysterband, massive on the folk/rock scene, and Eliza Carthy, famous for her vocal and violin genius.
Folkstage organizer Liz Rosenfield, whose ties go back to the early years of the festival, said: “The festival has an incredible reputation, and I’m proud to bring back many old artists as well as a mix of new musical talent. It will be an unforgettable festival.
Elsewhere, houseboat owners are keen to display their boats while selling their crafts in a floating market.
Meanwhile, inquiries are pouring in from narrowboat owners eager to display their colorful boats while selling their crafts in a floating market.
Boats will be seen along the Trent and Mersey Canal below Big Lock and above Kings Lock and Union of Shropshire above Wardle.
New for 2022 are Street Markets where festival-goers can feast on artisan food and browse a variety of stalls on Wheelock Street and the Civic Way car park.
There will also be delicious drinks at the gin, prosecco and cocktail bars located on Market Field next to the main stage.
A street procession will add to the festive atmosphere as community groups ride in style on colorful floats alongside Morris dancers and children’s troupes.
Fiona Brooks, McCarthy Stone Sales and Marketing Director, said: “For three decades the Middlewich Folk and Boat Festival has been a much-loved event on the social calendar for people across the country and we are delighted to to be the main sponsor of its special anniversary year.
“The organizers are doing everything to make this one memorable and showcase Middlewich as the charming, welcoming town we know.
“We hope the festival will be a huge success.”
Tickets for the Main Stage and Folk Stage concerts are selling well, while reservations are being taken through the festival website to camp out on Harbutts Field.
For more information on the festival program, its paid events and its many free attractions, go to middlewichfabfestival.co.uk.