New local sponsor for the Shrewsbury Folk Festival

Turtle Doves Shrewsbury Manager Sally-Ann Said with Festival Sponsorship Manager Alison James

The Shrewsbury Folk Festival, one of the country’s premier folklore events, will have its main stage sponsored by Shrewsbury-based company Turtle Doves, the designer and manufacturer of recycled cashmere accessories.

Turtle Doves, which has its flagship store on Shrewsbury’s Wyle Cop, has a long association with the festival as part of its Craft Village during the August Bank Holiday event at the West Mid Showground.

The main stage of the festival, which will host stars including music legend Judy Collins in 2022, will be named in honor of Turtle Doves, matching the avian theme of the festival stage names which include Skylark, Goldfinch and Siskin.

Graham Holbrook, CEO of Turtle Doves, said: “Turtles Doves is so proud to be the main sponsor of the Shrewsbury Folk Festival. The growth of our great company is linked to this wonderful event. Our children grew up surrounded by the music, dancing and joy that only comes from folk music, especially at our hometown festival. None of us would be the same without it.

Festival Director Sandra Surtees said: “We are delighted to have partnered with Turtle Doves to take our professional relationship to a new level.

“Doves are passionate about the way they do business and recycle, which echoes our own priorities. We are incredibly proud to be working with this local Shrewsbury success story and want to say a huge thank you to Turtle Doves for their support.

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